This was a non-promotional activity sponsored by a charity as part of a gynaecological cancer survivor initiative, in partnership with a major pharmaceutical company and two hospitals in Ireland. Our client wanted to receive insights from patients and involve them in the creation of a life after cancer clinic, which aims to improve services for female cancer patients and survivors in Ireland.
We created a digital advisory board tailored to our client’s needs. Our client had set objectives and knew what key points they wanted the digital advisory board to cover. This was a unique digital advisory board as it was led by patients and patient advocates rather than health care professionals. We worked together to find the best questions to spur the discussion towards the desired topics.
This provided valuable, rich insights on cancer treatment and survivorship services in Ireland. This allowed our clients to begin planning a life after cancer clinic to improve services for female cancer survivors that would meet the needs of the patients.