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Our work
AIDS Conference
Insight service(s):
Conference support
The challenge
Our client wanted to obtain insights, first impressions, and advice on key data sets
presented
by them and selected competitor abstracts. They especially wanted to obtain local feedback
on
digital formats and virtual engagements to shape considerations for future HIV medical
activities.
The solution
Initial impressions and insights on the event were captured with medCrowd ahead of the
conference. More questions were asked over the course of the conference and afterwards.
Follow-up questions were addressed to advisors one-to-one, to gather additional feedback and
insights.
The benefit
The client gained valuable scientific insights in real-time on the scientific narrative and
decision making by understanding the different behaviours and preferences of clinicians.
They
also obtained perspectives on patient involvement and engagement in medicines development
and
clinical care.
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